Portfolio

Izzy Manuel aka the founder of mi sustainable collective.

Izzy Manuel is a leading voice in the sustainability space — known for creating engaging, educational, and shame-free content that makes sustainability accessible to everyone.

With a background in Chemistry (MChem with Industrial Placement), Izzy brings a unique blend of scientific insight and creative communication to everything she does. Her expertise allows her to translate complex sustainability concepts into clear, digestible content that inspires real change.

As a data-driven digital strategist, Izzy is constantly refining her approach through in-depth analytics and market research, crafting social strategies that not only perform but also align with purpose. She is constantly working on a data-driven Social Strategy through data analysis and market research.

In the last 90 months, she has organically:

Reached over 560,000 accounts

Grown by 2.3%

Maintained over 130 comments per post

We partner with Barn KT9 — a unique working farm, gym, and newly launched Pilates studio to craft and execute both long-term and short-term social media strategies that elevate brand visibility and drive community engagement.

Our work focuses on producing high-end, seasonal content that reflects Barn KT9’s dynamic lifestyle and rustic charm, ensuring a polished and cohesive visual identity across all platforms.

Through strategic storytelling, consistent audience engagement, and a strong visual narrative, our goal has been to build a community of like-minded individuals, increase membership sign-ups, and boost footfall at The Café. Transforming Barn KT9’s digital presence into a true reflection of its vibrant in-person community

In 90 days across Instagram, we saw results such as:

  • over 1,000,000 views on Instagram

  • 30.5% increase in Profile Activity

  • 21.9% increase in Profile Visits

  • 22.6% increase in External Link Taps

We were brought in by LOOM as a consultant to help with their Social Media Strategy and to help with their Social Media Strategy to grow a community across their Social Channels. Points that were looked at included:

  • Doubling down on a stronger USP

  • Creating an engagement strategy to build a community

  • Analysing current content to understand best-performing content

We collaborated with sustainable fashion brand Blonde Gone Rogue to enhance their social media presence. Working directly with the founders, we assisted in content scheduling, post and story planning. Our work included developing infographics, visual assets, and copy designed to align with the brand’s aesthetic and engage their Instagram audience.

Organic results included:

Increase in Story Views

Increase in Link clicks

Increase in Post Reach

Due to privacy reasons, we are unable to share the data from this work, this account is no longer active